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Because people are hungry for more than food.

JuiceBox Meet the Brown Bag Friends
PB&J
PB&J is definitely the most well-known and beloved of all the Brown Bag Friends, much to the chagrin of Chips, who envies the sandwich’s near-rock star status. Fortunately, fame hasn’t gone to PB&J’s head, though you may occasionally find him cruising the bag as a “triple”. You won’t find another Brown Bag Friend with the same wholesome stick-to-it-iveness as this nutty character.

JuiceBox
JB is PB&J’s main squeeze, and has been there through good times and bad. When the going gets tough, JuiceBox knows how to suck it up... always remaining tasteful, though perhaps a little tart now and then. JB is a colorful character who never hides what’s inside. The drink’s sweetness endears her to everyone, even when PB&J’s at his crustiest.

Chips
Ah, Chips. The master of disguise among the Friends, Chips appears in many forms. Sometimes, usually because he envies PB&J’s popularity, he’s a little sour. When in a good mood, however, Chips tends to be a bit cheesy. Because of his fragile ego, he’s easily crushed and falls to pieces. And be careful – Chips’ language is often salty.

Cookie

Cookie
If there’s a sob story to be had among the Brown Bag Friends, it belongs to Cookie. Despite having been born into dough, Cookie’s life has been pretty crumby, subject to half-baked schemes from those around her, and constantly having to come last in the line-up. But lest you think this has made Cookie hard, let us assure you she has remained sweet and chipper, frequently bestowing her morsels of wisdom.